When Geoff and Margaret bought Happy Valley Newsagency 13 years ago, it was very much a life change. Coming from the wholesale milk industry, and Geoff previously being a butcher, the couple were keen to start their career as newsagents and embed themselves within the Happy Valley community.
Happy Valley Newsagency has been around for 40 years and is very much a centre of the community. Customers come in to discuss their golf and exchange tips and the residents of the local retirement home comes into town on a bus each Thursday and always pop into the shop to stock up on cards and gifts. Geoff and Margaret also sponsor the local football club and support local kindies.
Geoff has had recent health issues and the community has rallied round, coming into the shop for regular updates and to lend their support. People are excited to see him back in the shop now working occasional days again.
But what is the secret to the success of Happy Valley Newsagency? Geoff and Margaret have seen generational changes in shopping habits and lots of young people and immigrants of different nationalities, especially English, have moved to the area. So, they have evolved the shop’s offering.
They have condensed the magazine section and introduced lots of giftware. They have also become a hub for cards, with 1100 available. By offering such a wide range and constantly updating the designs, Geoff and Margaret have seen consistent business growth in this section. They have also noticed growth in demand for jigsaw puzzles and offer ink at competitive prices, which has made them a destination for purchase.
Geoff and Margaret are excited to be involved with National Newsagent Week and will be celebrating with their customers, including a morning tea at 10.30am on Thursday 13 June.